From Evangelist to Enchantment

Years ago, former Apple employee Guy Kawasaki made news about his take on being an evangelist. Not from a religious POV, but from a brand and product POV. His take on business was that for success, everyone in your company needed to be an evangelist of your goods or service in order for you to achieve success. He went on to write several influential and amazing books. He's now formulated another social theory, that around enchantment. I think it very applicable to marketing...that sense of peace, happiness and satisfaction that comes from helping a customer or client and then in turn their satisfaction with the transaction. Here's his video:

Enchantment v2.1

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