Journalists are using Twitter as a way of distributing their news stories and engaging their readers. Just like retailers and service providers, Journalists survive, live and die, by readership numbers. If they can use a new technology to improve and promote that, why not. Read more here: http://blog.peerindex.net/who-are-the-top-uk-journalists-on-twitter-16?c=1
And for more info on using social media in your marketing mix, contact me, Tammy at
tromer@tammyromer.com
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